| Ebay has provided some amazing opportunities for | | | | opportunities you could capitalize on.* A Featured |
| many people to earn online. This widely popular auction | | | | Store would allow you to reduce the size of the eBay |
| site has become the primary destination for users who | | | | banner appearing in your every auction. This would |
| wish to purchase anything - ranging from tangible | | | | give you the chance to work on your page and bring |
| products to digital items - hence making eBay a | | | | the focus of your visitors to the items you will be |
| website visited by millions of people every day. | | | | selling.* Ebay provides a certain level of seller |
| Because of the volume of transactions happening in its | | | | protection and dispute resolution for potential problems |
| pages, eBay has also become a virtual market place | | | | you might encounter with your buyers.Though these |
| where thousands, if not millions, of dollars exchange | | | | are great advantages for your online business, please |
| hands on a daily basis as well.Do you want a piece of | | | | bear in mind that they do not come without cost. |
| that big, big pie?Then you must first have to establish | | | | There are also other disadvantages that are attached |
| an eBay store.Now, this is not a strong | | | | to having your own eBay store.* Ebay stores don't |
| recommendation. This article is not meant as a sales | | | | come free. A basic store setup would cost $15.95 per |
| pitch for a membership with eBay, rather, it seeks to | | | | month. A Featured Store status would cost an even |
| present the advantages and disadvantages of building | | | | higher $49.95 per month. And the king of all kings, an |
| your own eBay store. You must remember that eBay | | | | Anchor Store, would require you to spend an onerous |
| isn't the only place where you could peddle your | | | | $499.95 per month.* Having your own eBay store |
| goods. It is a good place where you could sell your | | | | would pressure you to perform well when it comes to |
| items, but there are other alternatives you could | | | | your sales. Though some may consider this as a |
| consider. Should you settle with eBay? Or should you | | | | benefit since such will motivate the seller to plan his |
| explore the alternative options? Let's study the matter | | | | course of action, the dangers will be experienced |
| more closely.There are most certainly a lot of benefits | | | | when you fail to earn enough profit to cover the cost |
| that could be gained from establishing your own eBay | | | | of your subscription.* People go to eBay expecting the |
| store. Let's take a look at them.* You'd be able to sell | | | | best deals in the online market. You have to compete |
| in a hotly visited environment. You'll be able to expose | | | | at this level, otherwise, the moment people would see |
| your products to a wide array of prospects.* Once | | | | the going rate for your auction, they'd immediately hop |
| you have upgraded to a Featured Store, you'd be | | | | to the next item up for sale.* You'd be bound by |
| given $30 worth of PPC keywords per month. This | | | | eBay's selling policies. You cannot go around some of |
| means that your store would appear prominently in the | | | | these restrictive policies, otherwise, you account can |
| results for the particular keywords that users will | | | | get suspended, or worse, terminated.Establishing an |
| search for. Such would most certainly drive more | | | | eBay store is a solid choice for a business model. But |
| traffic to your auctions.* A Featured Store would also | | | | you have to determine your goals as well as your |
| deliver some advanced reports for your auctions. You | | | | marketing plan. Would an eBay store help you |
| could use the statistics delineated therein to improve | | | | accomplish them? Or would selling your own goods in |
| the way you construct your sales pages, and the way | | | | your own website, or through some affiliate |
| you present your items for better efficiency in your | | | | automation program like , or be better for your online |
| future offers.* A Featured Store will also allow you | | | | business?The choice is yours.Mark Flavin is an online |
| more eBay pages, which would mean more exposure | | | | marketing expert. Mark specialises in website traffic |
| for your products. It's still a numbers game. The more | | | | generation, affiliate program promotion & email |
| auctions you have running, the more earning | | | | marketing. |