| Ebay has provided some amazing | | | | more earning opportunities you could |
| opportunities for many people to earn | | | | capitalize on.* A Featured Store would |
| online. This widely popular auction | | | | allow you to reduce the size of the eBay |
| site has become the primary destination | | | | banner appearing in your every auction. |
| for users who wish to purchase anything | | | | This would give you the chance to work |
| - ranging from tangible products to | | | | on your page and bring the focus of your |
| digital items - hence making eBay a | | | | visitors to the items you will be |
| website visited by millions of people | | | | selling.* Ebay provides a certain level |
| every day. Because of the volume of | | | | of seller protection and dispute |
| transactions happening in its pages, | | | | resolution for potential problems you |
| eBay has also become a virtual market | | | | might encounter with your buyers.Though |
| place where thousands, if not millions, | | | | these are great advantages for your |
| of dollars exchange hands on a daily | | | | online business, please bear in mind |
| basis as well.Do you want a piece of | | | | that they do not come without cost. |
| that big, big pie?Then you must first | | | | There are also other disadvantages that |
| have to establish an eBay store.Now, | | | | are attached to having your own eBay |
| this is not a strong recommendation. | | | | store.* Ebay stores don't come free. A |
| This article is not meant as a sales | | | | basic store setup would cost $15.95 per |
| pitch for a membership with eBay, | | | | month. A Featured Store status would |
| rather, it seeks to present the | | | | cost an even higher $49.95 per month. |
| advantages and disadvantages of building | | | | And the king of all kings, an Anchor |
| your own eBay store. You must remember | | | | Store, would require you to spend an |
| that eBay isn't the only place where you | | | | onerous $499.95 per month.* Having your |
| could peddle your goods. It is a good | | | | own eBay store would pressure you to |
| place where you could sell your items, | | | | perform well when it comes to your |
| but there are other alternatives you | | | | sales. Though some may consider this as |
| could consider. Should you settle with | | | | a benefit since such will motivate the |
| eBay? Or should you explore the | | | | seller to plan his course of action, the |
| alternative options? Let's study the | | | | dangers will be experienced when you |
| matter more closely.There are most | | | | fail to earn enough profit to cover the |
| certainly a lot of benefits that could | | | | cost of your subscription.* People go to |
| be gained from establishing your own | | | | eBay expecting the best deals in the |
| eBay store. Let's take a look at them.* | | | | online market. You have to compete at |
| You'd be able to sell in a hotly visited | | | | this level, otherwise, the moment people |
| environment. You'll be able to expose | | | | would see the going rate for your |
| your products to a wide array of | | | | auction, they'd immediately hop to the |
| prospects.* Once you have upgraded to a | | | | next item up for sale.* You'd be bound |
| Featured Store, you'd be given $30 worth | | | | by eBay's selling policies. You cannot |
| of PPC keywords per month. This means | | | | go around some of these restrictive |
| that your store would appear prominently | | | | policies, otherwise, you account can get |
| in the results for the particular | | | | suspended, or worse, |
| keywords that users will search for. | | | | terminated.Establishing an eBay store is |
| Such would most certainly drive more | | | | a solid choice for a business model. |
| traffic to your auctions.* A Featured | | | | But you have to determine your goals as |
| Store would also deliver some advanced | | | | well as your marketing plan. Would an |
| reports for your auctions. You could | | | | eBay store help you accomplish them? Or |
| use the statistics delineated therein to | | | | would selling your own goods in your own |
| improve the way you construct your sales | | | | website, or through some affiliate |
| pages, and the way you present your | | | | automation program like , or be |
| items for better efficiency in your | | | | better for your online business?The |
| future offers.* A Featured Store will | | | | choice is yours.Mark Flavin is an online |
| also allow you more eBay pages, which | | | | marketing expert. Mark specialises in |
| would mean more exposure for your | | | | website traffic generation, affiliate |
| products. It's still a numbers game. | | | | program promotion & email marketing. |
| The more auctions you have running, the | | | | |