| Being a small business owner often means wearing a | | | | new clients, you will then do something in order to get |
| number of different hats. How many of you act as the | | | | those clients instead of praying or waiting to see if this |
| CEO, the general manager, the accountant, the | | | | will happen.In my last networking event, I asked my |
| salesperson, the computer technician, the secretary, | | | | members, "What are your goals for the next 30 |
| the receptionist, etc...? Sound familiar?Many | | | | days?" Some answered without hesitation while others |
| entrepreneurs try to chase too many targets at once | | | | had to think about it. And somebody told me, "Thanks |
| and end up overwhelmed rather than focusing on their | | | | Biba for reminding me that I need to work on my goals, |
| business. They spend all their energy carrying out daily | | | | I had actually forgotten about it".I found that the best |
| tasks leaving little time for the most important part of | | | | way of incorporating time for your objectives and |
| their business - their own business!To avoid this, spend | | | | marketing plan into your schedule is to set up an |
| some time focusing on your business and decide | | | | appointment with yourself. And whatever happens, |
| which strategies will be most helpful in developing your | | | | even if there is a client emergency, never cancel this |
| own marketing plan. In order to grow and succeed in | | | | appointment with yourself.Make a decision that once a |
| your business, you first need to have a crystal clear | | | | month or once a week you will spend an hour or two |
| idea of what you want to do and where you want to | | | | working on your business, focusing on: strategies to |
| go. In other words, have you defined your objectives? | | | | get more clients, new products or services to offer, |
| And more importantly, have you put them in | | | | special campaigns to make more sales and writing |
| writing?This was actually a new concept for me. In the | | | | articles to post on your newsletter, newspapers or |
| French culture we are not used to doing this and when | | | | ezine directories to promote your business. The more |
| I tried to teach it to some of my French clients, they | | | | links you get, the more traffic you will receive on your |
| just thought I was nuts! But I understand why because | | | | website (by the way, do you have a website? If not |
| it took me a while before I decided to give it a try. My | | | | this should be one of your objectives for the next 30 |
| thoughts were that I had always managed to get | | | | days). Do you have a newsletter? This is the easiest |
| what I wanted without the need to write my | | | | and cheapest way to communicate on a regular basis |
| objectives down. But since so many people here were | | | | with your clients and prospects, in order to promote |
| already applying this concept to their business, I | | | | and grow your business. This can be another objective |
| decided not to be stubborn and give it a go too.Wow! | | | | for the next 30 days.Take the time to plan strategies |
| Since I have been using this concept everything has | | | | that will help to grow your business. Consider yourself |
| moved so much faster!Writing my objectives on a | | | | as your most important client. Do for yourself what |
| weekly basis and being very specific in each area of | | | | you do for your clients. Your business needs all your |
| my business has given me the opportunity to create | | | | attention, all your energy and all your dedication. Your |
| strategic alliances with other entrepreneurs, triple my | | | | future and your success depend on it.If you need help |
| database, double my revenue last year and write a | | | | with organizing your ideas or working on your |
| book. I am now also working on numbers of new | | | | marketing plan, join my boot-camp starting on May 3rd. |
| projects with people who I could never have expected | | | | And just as I have done for my previous clients, I will |
| to meet or work with just a couple of years ago.Now | | | | help you too save a great deal of time and money.If |
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| are very lucky. You have all the tools to succeed, but | | | | PédronBiba F. Pédron, is a marketing |
| do you use them?When you write your objectives on | | | | consultant, founder of Biba4Network, that specializes in |
| a weekly or monthly basis it makes you actually work | | | | Networking for small business owners in the greater |
| on them and act faster. If you are not specific and just | | | | New York area; and Focus on Career, which helps |
| say, "I will have money, or I will have more clients," then | | | | solo entrepreneurs start and grow their businesses. is |
| yes, these things will come, but the question is 'when'? | | | | the author of "Start Your Dream Business Today! The |
| You don't have any deadline to accomplish them by! | | | | Proven 11 Steps to Start and Grow Your Own |
| But if you decide that by May 30th you will have 6 | | | | Business". |