| Being a small business owner often means | | | | something in order to get those clients |
| wearing a number of different hats. How many | | | | instead of praying or waiting to see if this |
| of you act as the CEO, the general manager, | | | | will happen.In my last networking event, I |
| the accountant, the salesperson, the computer | | | | asked my members, "What are your goals for |
| technician, the secretary, the receptionist, | | | | the next 30 days?" Some answered without |
| etc...? Sound familiar?Many entrepreneurs try | | | | hesitation while others had to think about |
| to chase too many targets at once and end up | | | | it. And somebody told me, "Thanks Biba for |
| overwhelmed rather than focusing on their | | | | reminding me that I need to work on my goals, |
| business. They spend all their energy | | | | I had actually forgotten about it".I found |
| carrying out daily tasks leaving little time | | | | that the best way of incorporating time for |
| for the most important part of their business | | | | your objectives and marketing plan into your |
| - their own business!To avoid this, spend | | | | schedule is to set up an appointment with |
| some time focusing on your business and | | | | yourself. And whatever happens, even if there |
| decide which strategies will be most helpful | | | | is a client emergency, never cancel this |
| in developing your own marketing plan. In | | | | appointment with yourself.Make a decision |
| order to grow and succeed in your business, | | | | that once a month or once a week you will |
| you first need to have a crystal clear idea | | | | spend an hour or two working on your |
| of what you want to do and where you want to | | | | business, focusing on: strategies to get more |
| go. In other words, have you defined your | | | | clients, new products or services to offer, |
| objectives? And more importantly, have you | | | | special campaigns to make more sales and |
| put them in writing?This was actually a new | | | | writing articles to post on your newsletter, |
| concept for me. In the French culture we are | | | | newspapers or ezine directories to promote |
| not used to doing this and when I tried to | | | | your business. The more links you get, the |
| teach it to some of my French clients, they | | | | more traffic you will receive on your website |
| just thought I was nuts! But I understand why | | | | (by the way, do you have a website? If not |
| because it took me a while before I decided | | | | this should be one of your objectives for the |
| to give it a try. My thoughts were that I had | | | | next 30 days). Do you have a newsletter? This |
| always managed to get what I wanted without | | | | is the easiest and cheapest way to |
| the need to write my objectives down. But | | | | communicate on a regular basis with your |
| since so many people here were already | | | | clients and prospects, in order to promote |
| applying this concept to their business, I | | | | and grow your business. This can be another |
| decided not to be stubborn and give it a go | | | | objective for the next 30 days.Take the time |
| too.Wow! Since I have been using this concept | | | | to plan strategies that will help to grow |
| everything has moved so much faster!Writing | | | | your business. Consider yourself as your most |
| my objectives on a weekly basis and being | | | | important client. Do for yourself what you do |
| very specific in each area of my business has | | | | for your clients. Your business needs all |
| given me the opportunity to create strategic | | | | your attention, all your energy and all your |
| alliances with other entrepreneurs, triple my | | | | dedication. Your future and your success |
| database, double my revenue last year and | | | | depend on it.If you need help with organizing |
| write a book. I am now also working on | | | | your ideas or working on your marketing plan, |
| numbers of new projects with people who I | | | | join my boot-camp starting on May 3rd. And |
| could never have expected to meet or work | | | | just as I have done for my previous clients, |
| with just a couple of years ago.Now my big | | | | I will help you too save a great deal of time |
| dreams are a reality!I love the way people do | | | | and money.If you are ready to boost your |
| business in the US. I don't know if you | | | | business and to take action, check the |
| realize it but you are very lucky. You have | | | | program NOW, at ==> 2006 Biba F. |
| all the tools to succeed, but do you use | | | | PédronBiba F. Pédron, is a marketing |
| them?When you write your objectives on a | | | | consultant, founder of Biba4Network, that |
| weekly or monthly basis it makes you actually | | | | specializes in Networking for small business |
| work on them and act faster. If you are not | | | | owners in the greater New York area; and |
| specific and just say, "I will have money, or | | | | Focus on Career, which helps solo |
| I will have more clients," then yes, these | | | | entrepreneurs start and grow their |
| things will come, but the question is 'when'? | | | | businesses. is the author of "Start Your |
| You don't have any deadline to accomplish | | | | Dream Business Today! The Proven 11 Steps to |
| them by! But if you decide that by May 30th | | | | Start and Grow Your Own Business". |
| you will have 6 new clients, you will then do | | | | |