Improve Your Small Business Through the #4 Universal Funnel Law

Universal Funnel Law #4 - Every business needshave some customer relationship plan, but it appears
customers or clients. A customer relationship planthat the implementation of the plan is lacking.With many
further develops loyal customers and serves as acompanies purchasing expensive software to monitor
source for ongoing referrals.W. Edwards Deming whocustomer relationships and training them on how to use
is considered to be the father of continuous or qualitythese tools, the challenge appears not to be the
improvement said "Profit in business comes fromacquisition of knowledge and skills, but rather attitudes
repeat customers, customers that boast about yourand habits. Michael Patrick, MOHR Access president
project or service and that bring friends with them."stated: "What's really needed is to get employees
Deming truly understood the #3 Universal Funnel Law (committed ... to do their best, even when nobody's
and recognized the importance of loyal customers andlooking or listening."To bridge the gap between your
referrals within Universal Funnel Law #4.Customercustomer relationship plan and the desired results that
satisfaction is now a click away. Developing loyalyou as a business owner or manager are seeking
customers who can provide repeat business andrequires you to develop your people to be truly
referrals is a critical success factor in today's fastcommitted to your customers and recognize that their
paced, technology driven, global marketplace. Arole extends beyond customer service. Unless, of
customer relationship plan that is in alignment with thecourse, you still want to do the same thing over and
strategic business plan, the marketing plan and theover again hoping for different results and you are not
sales plan and is consistently implemented andinterested in doubling your results.Copyright 2005(c)
monitored would seem to be a "No Brainer" for anyLeanne Hoagland-Smith, M.S.This article may be freely
business. Yet, my 20 plus years of experience revealspublished. Permission to publish this article, electronically
just the opposite.A recent survey released by MOHRor in print, as long as the bylines are included, with a live
Access of Ridgewood, NJ, confirms my experiencelink, and the article is not changed in any way
that today's customers are still experiencing poor(grammatical corrections accepted).If doubling your
customer service which suggests that the customerresults or performance is important to you, then visit to
relationship plan is not working. The number onelearn some additional secrets and tips. Sign up for a
answer cited by shoppers at U.S. malls was "Not myfree monthly newsletter. Please feel free to contact
department" closely followed by "If it's not on the rack,Leanne at 219.759.5601.
we don't have it." I am sure that these retail stores