| Universal Funnel Law #4 - Every business | | | | relationship plan, but it appears that the |
| needs customers or clients. A customer | | | | implementation of the plan is lacking.With |
| relationship plan further develops loyal | | | | many companies purchasing expensive software |
| customers and serves as a source for ongoing | | | | to monitor customer relationships and |
| referrals.W. Edwards Deming who is considered | | | | training them on how to use these tools, the |
| to be the father of continuous or quality | | | | challenge appears not to be the acquisition |
| improvement said "Profit in business comes | | | | of knowledge and skills, but rather attitudes |
| from repeat customers, customers that boast | | | | and habits. Michael Patrick, MOHR Access |
| about your project or service and that bring | | | | president stated: "What's really needed is to |
| friends with them." Deming truly understood | | | | get employees committed ... to do their best, |
| the #3 Universal Funnel Law ( and recognized | | | | even when nobody's looking or listening."To |
| the importance of loyal customers and | | | | bridge the gap between your customer |
| referrals within Universal Funnel Law | | | | relationship plan and the desired results |
| #4.Customer satisfaction is now a click away. | | | | that you as a business owner or manager are |
| Developing loyal customers who can provide | | | | seeking requires you to develop your people |
| repeat business and referrals is a critical | | | | to be truly committed to your customers and |
| success factor in today's fast paced, | | | | recognize that their role extends beyond |
| technology driven, global marketplace. A | | | | customer service. Unless, of course, you |
| customer relationship plan that is in | | | | still want to do the same thing over and over |
| alignment with the strategic business plan, | | | | again hoping for different results and you |
| the marketing plan and the sales plan and is | | | | are not interested in doubling your |
| consistently implemented and monitored would | | | | results.Copyright 2005(c) Leanne |
| seem to be a "No Brainer" for any business. | | | | Hoagland-Smith, M.S.This article may be |
| Yet, my 20 plus years of experience reveals | | | | freely published. Permission to publish this |
| just the opposite.A recent survey released by | | | | article, electronically or in print, as long |
| MOHR Access of Ridgewood, NJ, confirms my | | | | as the bylines are included, with a live |
| experience that today's customers are still | | | | link, and the article is not changed in any |
| experiencing poor customer service which | | | | way (grammatical corrections accepted).If |
| suggests that the customer relationship plan | | | | doubling your results or performance is |
| is not working. The number one answer cited | | | | important to you, then visit to learn some |
| by shoppers at U.S. malls was "Not my | | | | additional secrets and tips. Sign up for a |
| department" closely followed by "If it's not | | | | free monthly newsletter. Please feel free to |
| on the rack, we don't have it." I am sure | | | | contact Leanne at 219.759.5601. |
| that these retail stores have some customer | | | | |